In reaction to Zong’s recent campaign about number portability in which they directly hit their competitors by mentioning their numbers and then announcing Zong as the network (Details here Zong’s new marketing campaign. Is it going a little too far), Ufone just launched a new ad (as expected). Its as direct as Zong did it. Eventhough it sounds [...]

Just saw new ads by Zong about number portability. In recent era there has been a lot of marketing indirectly hitting competitor products of marketing campaign. However direct mentioning of competitors is avoided. If thats pulled off intelligently there is nothing bad about poking some fun at your competition. However Zong recents campaign seems to [...]

Zong once again brings smile on people faces with its funny newspaper ad which is on the same line as its launch ad (which was covered here ). The ad contains different randomly thrown lines containing humor as well as useful messages, majority of which you can easily relate to (and thats important), like Bijli [...]

Sms or Text messaging service is dirt cheap in Pakistan (infact its near to free) which results in exchange of millions of messages daily. With that much text floating around there is much more value associated to this industry then currently utilized. Take for instance Warid, I get VAS promotional messages from them on daily [...]

With reference to the following articles Zong does it again: Part II (Dated: April 30th, 2008 ) Zong Does it again: (Dated: April 7th, 2008 ) Its been 5 months since Zong launched its services. They have been on mark as far as the advertisement goes. We have heard a lot of complaints regarding there [...]

Few days back I got a call from ZONG Customer Care center (Hidden number). The gentleman told me that due to too many bookings there is a little delay in delivery of SIM (Ref: Zong does it again) to my “doorstep”. The SIM will be delivered to me by the end of May :O. I [...]