27 Jan, 2009
Posted by: yaser In: Marketing & Advertisement|Telecommunication
You often encounter an ad from your mobile service provider advertising different services it offers (a recent post about contextual VAS ads can be viewed here). Telenor has a major customer base that has problem in reading/writing English. They have come up with an interesting way of advertising to them in the form of Urdu [...]
16 Dec, 2008
Posted by: yaser In: Marketing & Advertisement
Sms or Text messaging service is dirt cheap in Pakistan (infact its near to free) which results in exchange of millions of messages daily. With that much text floating around there is much more value associated to this industry then currently utilized. Take for instance Warid, I get VAS promotional messages from them on daily [...]
15 Dec, 2008
Posted by: yaser In: Customer Relationship Management|Telecommunication
This is something I observed a month ago and even though its a small thing but how handy it becomes Whenever you dial for Telenor Help Line the IVR asks you to select a language (English, Urdu or Pashto), it seems annoying to do this every time you dial but If you don’t press a [...]
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