27 Jan, 2009
Localized VAS SMS ads: How far can we take them
Posted by: yaser In: Marketing & Advertisement|Telecommunication
You often encounter an ad from your mobile service provider advertising different services it offers (a recent post about contextual VAS ads can be viewed here). Telenor has a major customer base that has problem in reading/writing English. They have come up with an interesting way of advertising to them in the form of Urdu [...]

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