In reaction to Zong’s recent campaign about number portability in which they directly hit their competitors by mentioning their numbers and then announcing Zong as the network (Details here Zong’s new marketing campaign. Is it going a little too far), Ufone just launched a new ad (as expected). Its as direct as Zong did it. Eventhough it sounds [...]

I have just chosen my name to be part of the short url of my Facebook account but I am still wondering whats all the fuss about shortening a url which is contained inside an environment and is not publically available to people. Facebook already has good enough search to find people (I am sure [...]

Just saw new ads by Zong about number portability. In recent era there has been a lot of marketing indirectly hitting competitor products of marketing campaign. However direct mentioning of competitors is avoided. If thats pulled off intelligently there is nothing bad about poking some fun at your competition. However Zong recents campaign seems to [...]

You often encounter an ad from your mobile service provider advertising different services it offers (a recent post about contextual VAS ads can be viewed here). Telenor has a major customer base that has problem in reading/writing English. They have come up with an interesting way of advertising to them in the form of [...]

Zong once again brings smile on people faces with its funny newspaper ad which is on the same line as its launch ad (which was covered here ). The ad contains different randomly thrown lines containing humor as well as useful messages, majority of which you can easily relate to (and thats important), like

Bijli bachaon [...]

Sms or Text messaging service is dirt cheap in Pakistan (infact its near to free) which results in exchange of millions of messages daily. With that much text floating around there is much more value associated to this industry then currently utilized. Take for instance Warid, I get VAS promotional messages from them on daily [...]

above picture is a screen capture of a windows mobile phone showing spam from telcos and reaction of a customer upon receiving it

addthis_url = ‘http%3A%2F%2Fwww.bhonpoo.com%2F2008%2F07%2F23%2Fcustomers-reaction-on-spam-by-telcos%2F’;
addthis_title = ‘Customers+reaction+on+Spam+by+Telcos’;
addthis_pub = ‘yaserawan’;

Here is a great example of making a commercial thats decent, sweet and pretty much conveys the message. I think some of the people (working in Pakistani telcos) who actually approve the commercials made for there companies should have a look at this.
Telcos in Pakistan are making good sales anyways but I guess they have [...]

Tremendous progress in telecommunication industry has brought us to a place where everyone is connected. If you see around yourself almost everyone is carrying a mobile. In some places in the world the mobile density has increased so much that number of mobiles is more than the number of people in area. Telcos are making [...]

After launching there official website and announcing there first few packages they have finally stepped into the market. While I was going through there website what really hit me was something very different and Viral (word of mouth advertisement) they have kicked off with. You can buy any number and I mean any number through [...]