Google has recently acquired Metaweb and company that indexes and classifies information on the basis of objects or entities. The main focus is the understand the exact meaning behind a user query and give out the best contextual search results. Not exactly a vertical search engine i would say but a different mechanism to understand search queries and indexing data.
However our focus here is to analyze what Google is up to? Ever wondered whats going on with information classification in the past year or so. You give your class or subordinates an assignment to dig information about something and all turn up with wikipedia pages. Search for something on Google and you end up having Wikipedia page about the thing as the first search result. Then why not search on Wikipedia? Wouldn’t that give you reasonable information on what you are looking for in 50% of the search attempts? Who would need Google then?
Now imagine how Google can change that or stop that from happening? Yup you got it right, by understanding what people are searching for in a better way and have something on top of Wikipedia search result which shows you aggregated and conformed information about what you search for.
here is metaweb introduction
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