11 May, 2010
How Facebook is creating branding honey pots by bringing people together
Posted by: yaser In: Marketing & Advertisement
Its been a while since brands started noticing Facebook as an opportunity worth exploring which resulted in a flurry of Fan pages and ads from brands. Building on the opportunity, Facebook seems to be moving towards making this engagement more promising and lure those brands into more advertisement by providing them better and more converged placements.
The recent “Like” from “Become a Fan” transition is doing something special; making the virtual social media presence of all the brands that haven’t yet bothered about their existence on Facebook. All those attributes of your personality, all your likes that were just sitting there in your profile were doing nothing but providing an indirect method for similar people to search you. Now its more direct where you can find people with similar interests as they are grouped into Fan pages. This change will provide more branding honey pots to all those brands Facebook aims to attract. I think thats how the future landscape would be, if you want real sales and traffic go for Adsense but if you want branding go for Facebook.
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