06 Jun, 2009
Zong’s new marketing campaign. Is it going a little too far
Posted by: yaser In: Marketing & Advertisement
Just saw new ads by Zong about number portability. In recent era there has been a lot of marketing indirectly hitting competitor products of marketing campaign. However direct mentioning of competitors is avoided. If thats pulled off intelligently there is nothing bad about poking some fun at your competition. However Zong recents campaign seems to go a little further by directly mentioning and hitting competitor products.
The commercials start by a character telling his/her number (my number is 0321 / my number is 0345 and my network is Zong). Is it crossing the line between doing it decently and totally screwing it up?
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